What Is SWOT Analysis? | 9 Best Free SWOT Analysis Templates (2022)

A SWOT analysis compiles a company’s or an individual’s strengths, weaknesses, opportunities, and threats into a single table for better decision-making. Using SWOT analysis templates allows you to finish the investigations more quickly.

For actionable insights, businesses turn to data-driven decision-making. When introducing a new product or resolving company operations performance difficulties, one such approach is to do a SWOT analysis using SWOT analysisi templates. Continue reading to learn about the theory, its applications, and online resources that make the evaluation process simple. We Just make a list of best SWOT analysis templates below.

What Exactly Is a SWOT Analysis?

A methodical and visual framework may be used by businesses and individuals to create strategic planning and decision-making roadmaps. For appropriate evaluation, such a visual framework requires both internal and external data inputs.

Once completed, the assessment offers a clear picture of the assessee’s strengths, weaknesses, opportunities, and dangers, which might be a business or a person. SWOT analysis is the name given to this framework.

Fact-based inputs and realistic data are required for an error-free SWOT analysis. The team doing the SWOT analysis should avoid internal biases, grey areas, and preconceived notions about the issue (business or individuals) under analysis.


SWOT analysis templates is used to discover the vulnerabilities of individuals or firms, as well as which threats or rivals may make things tough in the market. It also identifies strengths and opportunity areas that may be used to overcome challenges in business, professional, or personal life.

The Value of SWOT Analysis

Businesses do SWOT analyses on a regular basis before making investment choices or changing existing company operations. The analysis, when done correctly and without prejudice, exposes the external and internal elements that might fuel the growth of any new or current project.

Internal issues such as the company’s strengths and shortcomings may be rectified swiftly if the fault lines are identified. Similarly, you can move quickly to seize any business opportunity or proceed with caution on a road where your opponent is fundamentally strong. External influences include opportunities and competitors/threats.

Using a SWOT analysis template makes doing this study a breeze. Here are some of the reasons why you should do this analysis for your company or personal brand:

# 1. Strategic Planning and Decision Making

You get the most out of the research if you do it with a certain choice or strategy in mind. Do the evaluation to determine, for example,

  • Whether or not the company needs a certain technology,
  • Developing a strategy to meet changes in market trends
  • Whether to invest in a whole new service or product line

Strategic Planning

#2. Dealing with Internal Issues

A SWOT analysis of the company’s various departments can assist you in mitigating the following issues:

  • Performance and efficiency in operations
  • The structure of the organisation
  • Human capital
  • Imagine in business.

Aside from the use cases mentioned above, the most apparent application of this evaluation method is to leverage your company’s strengths by identifying and displaying them. Additionally, brainstorm on risks and vulnerabilities to develop alternatives or alleviate concerns in order to establish a successful path for your company’s future.

Because SWOT analysis is so popular among professionals and enterprises, several IT firms provide ready-to-use blueprints. Simply update them online, download them, and share them with your team or board for additional analysis. Here are a few examples of popular sources or SWOT analysis Templates:

1. Visual Paradigm (JPEG, PDF)

Visual Paradigm

Another famous online graphic design tool is Visual Paradigm. Its tools are focused on creating infographics and logical diagrams. It provides a few free SWOT analysis templates as part of its diagramming product. The ability to use the templates for free without creating an account is a unique feature of this service.

As a result, Visual Paradigm is great if you do not want to give your personal information. You may also save a high-quality picture of your SWOT analysis in JPEG, PDF, PNG, or SVG format.

Its templates include pre-populated data for various commercial use cases such as Tesla, Amazon, Nike, Coca-Cola, and others. There are also personal and general formats that may be used for non-business reasons

2. TemplateLab (Word, PDF)


TemplateLab provides high-quality templates for corporate, personal, real estate, and legal documents. Under the company template part of our page, you can find many sorts of SWOT analysis templates. Currently, the website provides more than 20 professional SWOT analysis forms.

The most common SWOT analysis templates are for enterprises, careers, human resources, finance, hospitality & lodging, product or service marketing, retail, and academic institutions.

TemplateLab does not provide any online editors for customising the templates.Instead, you can get these templates for free in a variety of formats, including Docx for Word, PDF, and PPTX for PowerPoint.

3. Canva (PDF, JPEG)


Canva is a well-known online visual design application that also provides a number of business analysis templates. SWOT analysis is one of these Canva templates. Its ready-to-edit templates are available in a variety of styles, depending on the sort of survey you intend to conduct.

While Canva has some free templates in this area, the majority of professional-looking or complex formats are either paid or pro. As a result, if you want a credible SWOT analysis format for commercial purposes, you will require a Canva premium membership.

You may also build on the free templates and alter them with the Canva editor. Its Elements collection has a variety of graphical elements that you can use to make free templates appear more professional and business-ready. The free plan only allows you to download JPEG and PDF files of your creations.

4. Aha (Powerpoint, Excel)


Aha is a well-known brand of product development software. It also provides free corporate strategy roadmap materials, such as SWOT analysis templates in Microsoft Excel and PowerPoint. Aha offers a number of SWOT analysis forms, including the basic matrix, top-down, competitive comparison, and growth strategy.

However, unlike Canva, there is no graphical user editor to customise these formats. Instead, just download the templates you want and open the files using appropriate software such as PowerPoint or Excel. As a result, you can quickly change the file and offer it to the audience in a familiar setting.

5. Slide Hunter (Powerpoint)

Slide Hunter

Slide Hunter is used by many Microsoft PowerPoint users to find professional and high-quality slideshow templates. In its PowerPoint template library, you can also find some decent and free SWOT analysis templates.

Though the webpage promises to offer free templates, you will undoubtedly be required to enter some personal information in order to receive the files. The portal will prompt you for a social network (LinkedIn and Twitter) or email-based (Google account) login upon download.

The file that was downloaded is in PPTX format, which is entirely compatible with PowerPoint. As a result, you can easily update, publish, and present your SWOT analysis from PowerPoint. The good news is that you don’t have to learn a new software interface to make changes.

6. (JPEG) is gaining popularity as an online and simple PowerPoint replacement. Aside from being a sophisticated slideshow builder, it includes a large template library of helpful business papers, one of which is the SWOT research template.

Its template collection is currently in the works, since it only contains a few SWOT survey templates. Despite the restricted number of templates, you may use’s very detailed slideshow editor to make the changes you want.

Its editor has various design elements that you may utilise, such as colour palettes, layouts, shapes with text placeholders, and so on. The online tool provides 14 days of free material access, excluding pro content and features. During the free trial time, you may also export your design in JPEG format.

7. Creately (PDF, JPEG)


Creately  is a well-known online whiteboard programme that integrates databases and collaborative work. The tool’s whiteboard function allows you to construct complicated flow charts and diagrams, including SWOT analysis charts. If you want to save time and are prepared to duplicate an existing template, there are several available in this tool.

Look for the template area once you’re in the Creately whiteboard or editing tool. Search for SWOT in the templates collection to get some ready-to-edit designs. SWOT analysis templates for strategic planning, human resource management, and scenario analysis are available in the library. After you’ve finished editing, you may save them in PDF, JPEG, or PPTX format.

8. PresentationGo (Powerpoint)


PresentationGo offers high-quality infographic designs whenever you need them. But did you know that the webpage also provides SWOT analysis examples in PPTX (PowerPoint) format? That’s correct! These templates are available for free with a single click. Unlike other free template portals, PresentationGo does not require any personal information from you.

Its webpage, however, contains extremely few templates. In addition, each template file has its own set of terms and conditions. These templates are free for commercial, educational, and personal usage with attribution. You may not, however, sell or distribute these templates as your own material.

9. Wordtemplatesonline (Word)


If you need excellent SWOT analysis templates in Word Docx format, you may also look at Wordtemplatesonline.. It has long been recognised as a trustworthy provider of business and real estate template portals. It is now also providing free and customizable SWOT anaysis templates.

You cannot alter the formats online because this is a template-only portal. To edit and publish the file, you must first download it and open it in Microsoft Word. Wordtemplatesonline is a convenient source of templates because there is no need to log in to get files.


So far, you’ve learned about SWOT analysis and received free templates to use if you need to perform a comparable survey for your own brand. This procedure generates high-quality data regarding the health and strategic status of your company.

However, combining this study with other strategic corporate decision-making tools such as business intelligence (BI) and analytics platforms yields the greatest outcomes.

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