Digital Experience Platforms: These software solutions provide you with access to detailed information that you can use to inform your content strategy and create user-friendly experiences. However, given that customers’ expectations are shifting, modern firms must provide a better customer experience.
At every touchpoint, whether it is your website, a social media page, or other platforms, they demand relevant, consistent digital experiences. This explains why there is a raising need for Digital Experience Platforms. It facilitates meaningful connections, client retention, growth, and ROI while streamlining your material. I’ll define a DXP platform in this post and provide a list of the top DXP options for your company.
What Is a Platform for the Digital Experience?
The Digital Experience Platform (DXP) is a software programme that enables the creation, enhancement, management, and delivery of better digital experiences to clients, staff members, and partners.
Digital Experience Platforms offer a foundation on which the capabilities of several apps may come together to create seamless digital experiences. They also assist firms to embrace digital transformation in meeting their business needs. Additionally, Digital Experience Platforms may digitise your business operations, allowing you to speed up procedures and accomplish your objectives more quickly.
Additionally, Digital Experience Platforms provide mechanisms for gathering useful user insights that aid in your understanding of them. You may use these lessons to produce pertinent content and provide better experiences in this way. It compiles all of a user’s digital touchpoints—such as their experiences with a website, app, social media platform, chatbot, customer portal, kiosk, etc.—into a more knowledgeable ecosystem that can be seen and managed.
Many people mistake Digital Experience Platforms for CMS when they look at their capabilities.
They are not equivalent, though.
A CMS often concentrates on managing content for websites such as blogs, e-commerce websites, etc. A DXP, however, has far more features than a CMS. From the initial engagement through post-sale, support, and retention, it handles the whole customer experience journey. This occurs across all of your digital platforms, not just the website for your company. Digital Experience Platforms are designed to help you establish strong connections with your clients, business partners, and other users so you can give them high-quality experiences.
Different Digital Experience Platforms
There are two types of DXPs: open and closed DXPs.
Open DXP: It unifies several goods from various outside providers into a single, unified system. It may provide you with the freedom to link your preferred products, such as your preferred CRM, with other tools you already use or new technologies you wish to implement in order to suit your needs.
Closed DXP: All the goods are integrated into this self-contained platform. As a result, you don’t need any additional third-party tools because the DXP provider has already generated all of the DXP components. It can interface with other goods, but its ecosystem of related items is where it performs best.
Depending on your preference, you can select any one of them if you want to. However, because an open approach offers greater freedom and flexibility, most individuals choose it. If you wish to work with only one vendor or don’t have a lot of IT resources for integration, you may alternatively choose a closed DXP.
What Benefits Can a Digital Experience Platform Offer?
Business Decisions Driven by Data
With Digital Experience Platforms, you will have a user-friendly platform that enables real-time API coordination of data from many departments, like content marketing, customer service, sales, etc. DXPs may also utilise analytics to link this data with other sources to produce actionable insights that can be applied to business choices so that they are based on fact.
As a result, you may produce marketing campaigns, content, and remarkable digital experiences of a higher calibre.
Deployment of Multi-Channel Content
You may design and distribute marketing campaigns and content across several platforms using Digital Experience Platforms . Through applications, browsers, IoT devices, wearables, kiosks, voice assistants, etc., this enables you to keep your online presence anywhere and communicate with your audience.
Personalization is essential in today’s industry in order to provide your users with a wonderful experience and make them feel appreciated.
Modern Digital Experience Platforms may combine powerful analytics, AI, and ML capabilities to help you produce bespoke, highly personalised content for your users, whether they are consumers, partners, or workers. This encourages client loyalty and enables you to spread the appropriate message at the appropriate moment to promote conversions.
You will have the ability to seamlessly integrate tools you already own and use into your platform, extending its capabilities. By having everything in one place, you won’t have to deal with the frustration of using several tools in different windows. You may integrate many platforms, tools, software, microservices, etc. to simplify and speed up your company’s processes.
Microservices may be used by Digital Experience Platforms to provide cloud-based digital experiences. Your technological stack will have more consistent performance, uptime, and performance thanks to this. You may therefore grow your servers as necessary based on consumer demand or if your plans alter. Additionally, higher uptime will result in a better user experience because users will always have access to your server wherever they are.
In addition to the aforementioned advantages, employing a DXP has the following advantages:
- Effective teamwork between designers and developers, backend and frontend, and other team members since all data will be known to the entire team by looking at the DXP tool.
- Brand coherence is ensured by the DXP, which will assist you in correctly managing and organising your material and editing it. This will make it easier for your marketing team to create and distribute pertinent content while preserving a consistent brand voice across all touchpoints.
So, listed below are some of the top Digital Experience Platforms you may use.
By utilising a single DXP platform, Xperience by Kentico provides next-generation content and site management to provide outstanding client experiences and drive growth.
This platform has been discussed in reports by G2, Gartner, and other organisations. It has completed 18 years in the market, covered 35k+ successful projects, and has 1000+ partner agencies.
Utilizing special features and a headless platform will enable marketers to run campaigns quickly using low-code or no-code technologies. It offers strong features that will enable you to adapt content modelling, enhance customer experiences, increase sales, and increase engagement.
To interact with your visitors by utilising pertinent content across your devices and channels, make use of automation, email marketing, and personalisation. Utilizing tools to increase conversion rates, basket sizes, and client retention, you can fuel your eCommerce shop. Xperience’s headless API and special connectors can let you connect your tech stack.
With Sitecore, you can provide your visitors with experiences they won’t forget, helping you to establish connections, encourage loyalty, and increase conversions. In-depth analyses of consumer data, AI, marketing automation, analytics, and other topics are available.
Sitecore may give you full digital marketing capabilities and is simple to connect with your tech stack. By allowing you to produce content and change it using its WYSIWYG editor, it makes content strategy simpler. By utilising this user-friendly but basic platform, you may lessen your dependency on IT personnel and utilise its drag-and-drop interface.
To acquire 360-degree visibility into each client and provide cross-channel customisation for them at scale, you may collect data from various profiles, behaviours, interactions, and activities.
Its ML-based analytics, optimization, and testing also have great advantages. In order to help you make sensible business decisions, it may gather important data and turn it into useful insights. Increase engagement and conversions, lower client acquisition expenses, and shorten time to market by using simple campaign and marketing automation.
On each touchpoint, channel, or device, you may also provide tailored digital experiences across many sites, languages, and regions. By enabling you to see your customers’ travels and guide them toward worthwhile interactions, Sitecore’s Path Analyzer aids in providing flawless customer experiences. The Path Analyzer may also map the ideal trip and content components and indicate where optimization, testing, and adjustment are needed.
Utilize logical dashboards, graphs, reports, and drill-down insights to get a holistic picture of your customer interactions. To target clients and build segmented lists, you will also receive Sitecore Email Experience Manager and other marketing automation tools. Test page versions, page layouts, and other elements of digital experiences using multivariate and A/B testing to determine the optimal ones.
You may produce potent content, deliver products, and engage customers with the support of one of the greatest digital experience platforms, Bloomreach, to achieve unrivalled success. It gives genuine personalisation to give your consumers a sense of value and encourage them to come back.
With the aid of detailed product information and user preferences, the platform will assist advertisers in better understanding their consumers, displaying pertinent material, and maintaining connections with them. It allows you to concentrate on your objective and satisfy clients by gathering all the essential commerce functions in one location.
Three main offerings are available from Bloomreach Commerce Experience Cloud:
- Engagement: By providing consistent, personalised, and engaging experiences across all of your digital touchpoints, you may uncover the true potential of consumer information.
- By utilising AI-powered website search, suggestions, product merchandising, and SEO, you can instantly connect clients with the ideal items.
- Content: Use an API-first, headless content solution that can power your frontend to increase revenue and provide true personalisation.
These features enable you to offer real-time, scalable personalisation that will make your consumers happy and foster enduring brand loyalty.
Offer your consumers a data-driven, infinite digital experience by utilising SiteGlide’s DXP platform. It has received several awards from G2 for being the best DXP platform for small enterprises.
Using this platform, you may build and administer websites, markets, customer portals, and membership sites by utilising the full potential of data. It provides developers with enterprise-grade infrastructure and SaaS tools with flexibility akin to OpenSource. It permits:
- By providing total control over their data and code through an API, UI, or CLI, developers can complete any project, no matter how difficult.
- Enterprise-grade security, performance, scalability, dependability, and flexibility enable agencies to produce rapid and simple ROI.
- By accessing and managing data in a single system and utilising an integrated CMS, CRM, reporting, and eCommerce, businesses can manage their operations, data, and customer experiences.
You may address business needs, enhance conversions, and build a fully personalised experience using SiteGlide. Utilizing Liquid logic, you can automate and customise the user experience by strategically using consumer data. To address your business challenges, you may also collect, produce, access, share, and query any type of data wherever you are along the customer experience journey.
Additionally, SiteGlide provides a strong UI that functions in unison. You will get six or more helpful tools on a single platform, so you may avoid information silos and expensive integrations. Additionally, it offers flexible price choices, allowing you to start small and only pay for the services you actually need before progressively expanding.
The platform will take care of maintenance, upgrades, and security so you can concentrate on what matters most. Additionally, it collaborates with leading vendors, including platforms, Sendgrid, Stripe, and AWS.
5. Core dna
A contemporary eCommerce and hybrid CMS platform called Core dna enable you to create websites and apps all in one location. Its ability to grow your digital presence and deliver exceptional client experiences will be aided by its DXP platform.
By serving as a central location for your CMS, marketing, and commerce—all of which are patched, safe, and hosted—this DXP platform streamlines your online presence. Every two weeks, they also roll out updates and new features.
If you have core dna, you can produce more and faster with less effort. With just one dashboard, you can create, launch, and collaborate quickly while having total control over your content production process.
Core DNA can be used for:
- technical teams to streamline their site architecture and develop cutting-edge solutions.
- To provide your clients with additional options and promote data-driven outcomes.
- Instead of paying for software, executives should justify their technology spending and expand their business.
- Teams working on content may manage client journeys and develop solutions without getting too technical.
Easy-to-use headless The CMS is one of its characteristics that may be used to manage and expand both B2C and B2B commerce on a single platform. Additionally, it provides excellent automation capabilities that you can use in your workflows and programmes. Additionally, you receive consumer segmentation to locate, connect with, and keep new clients.
With Progress, you can transform your whole business while cutting costs and producing world-class outcomes by deploying adaptable and appealing digital experiences. It can assist you everywhere, regardless of whether your objective is client retention, acquisition, or growth.
Progress may have a beneficial influence on your organisation by assisting you with managing your online brand presence, from initial visitor encounters to conversions, support, and retention. Your time to market and operational efficiency increase, campaign performance increases, and your total ownership costs go down as a result.
You can target a larger audience and provide them with specialised experiences thanks to Progress’ support for multi-channel deployments across mobile applications, the web, and other UIs. High scalability, worldwide coverage, a value-driven strategy, and low complexity are all features of this composable, cloud-enabled DX platform. Additionally, a performance-, scalability-, and security-focused infrastructure that is completely managed will be provided for you.
For increased efficiency and agility, it also provides DAM, data-driven marketing, personalisation, SEO, adaptive UX, premium search, and other cutting-edge technologies. Using adaptable connectors, APIs, and low-code integration tools, it connects quickly to a variety of technologies. Progress also provides customer data management, digital commerce, AI-powered content analytics, secure file storage and transfers, and chatbots in addition to security and compliance capabilities.
Since it provides amazing features, support, and flexibility to deliver unmatched customer experiences, Acquia is regarded as a pioneer in DXPs. For the greatest experiences, it blends Drupal’s adaptability with the sole Open Marketing Cloud platform in the world.
You may accomplish much more and generate limitless ROI by leveraging a single platform. With the help of its capabilities, you can create stunning Drupal experiences with more enthusiastic users and higher conversion rates.
It streamlines your multi-channel distribution and helps you fill your site with pertinent material. With Acquia’s assistance, you can also offer content that genuinely converts and turns information into action. As a result, you have the ability to rule and promote digital growth.
Liferay is a versatile DXP solution designed to integrate easily with your company’s demands, technology, and processes to produce a solution specifically tailored to meet your needs. It enables you to provide experiences that will hook and keep your audience interested in your brand.
To empower your users, you may design customised and individualised experiences. Self-service is another way to help them and cut back on customer support expenses. Additionally, by assisting clients in finding what they’re seeking and streamlining your company’s operations, this platform contributes to increased operational efficiency.
Liferay also offers a simplified DXP solution, which aids in boosting your online earnings. Additionally, it makes ordering simpler, promotes repeat business, and increases the average order value, making it easier for clients to complete transactions.
Liferay provides partner portals that make it simple to create a hub for collaboration, growth, and support with your business partners. You can also customise content and streamline operations by using its customer portals. Employee portals work in a similar way, increasing employee productivity and fostering independence.
Additionally, you receive supplier portals that use a consolidated marketplace to assist merchants, streamline purchasing, and boost earnings. In the meantime, Liferay Experience Cloud offers a variety of cloud deployments, from fully-hosted experience to self-hosted, so you can choose the option that works best for your IT infrastructure.
With Zesty, a potent DXP that may enable your team to create, optimise, and distribute online content, you can maximise your output. It gives non-techies the opportunity to spend more time creating and less time on development and upkeep.
Use Zesty to accomplish what you do best, which is produce content, and don’t allow your CMS tool to slow down your workflow. Because it can expand with you, this CMS is ideal for expanding enterprises. Additionally, it simplifies things so you can focus on your objective.
While you concentrate on developing content and engaging with consumers to build deep relationships and increase brand loyalty, it offers SEO and automated coding to handle all the tedious labour. Zesty’s platform is easy to use and features top-notch customer support.
For creating unique apps using reusable, modular app-building parts, Neptune DXP is an excellent platform. It promises to make enterprise-grade app development 10x faster by leveraging your existing developer skills and requiring no extensive upskilling or training.
For all of your websites and applications spanning mobile, voice, augmented reality, desktop, and offline touchpoints, it provides a uniform and simple user experience. The performance of your team may be improved without being constrained by a single, bring-a-model thanks to this DXP’s unique ability to span low-code, no-code, and pro-code.
Even pixel-perfect, responsive UX may be created, along with connections and APIs. Manufacturing, HR, retail, healthcare, utilities, and other use cases may all benefit from this platform.
The imperative for modern organisations is to provide an outstanding digital experience to all users. You may accomplish so by using a digital experience platform (DXP), which enables you to better understand your consumers and provide content that is pertinent to and suited to their needs.
Therefore, to increase your ROI and company success, employ any of the digital experience platforms (DXPs) outlined above to keep your consumers engaged with compelling interactions and content.