You want to get more done with your marketing budget, right? Perhaps now is the right time to add an email marketing campaign to the mix. Even if you don’t have much experience, email marketing has a tonne of advantages and provides an outstanding return on investment (ROI) while being quick and simple to implement.
Not yet persuaded? Examine some of the main advantages of email marketing and think about how they might improve your upcoming marketing effort.
Top 10 Email Marketing Benefits
1. Build relationships with customers
Your current email list offers a fantastic chance to establish connections with people who are already enthusiastic about your company. These subscribers joined your email list since they are either clients or customers, after all. Or they’re intrigued by what you have to offer in terms of goods and services.
You can fully benefit from that by connecting with people on your email list and developing relationships with them through a successful email marketing campaign.
Additionally, your audience is more likely to remain devoted to you if they perceive that you are making an effort to connect with them, give them value, and keep your promises.
2. Stretch your marketing dollars
Email marketing is among the most cost-effective forms of digital marketing, making it a wonderful choice for smaller and developing companies that may not have sizable marketing expenditures. Email marketing provides exceptional value for your money when compared to print marketing, which has its own design, printing, and postage costs.
And there aren’t as many expenses as there are with some other types of digital marketing (like sponsored advertisements).
3. Increase sales and profits
The return on investment that your company might experience through email marketing is another of its main advantages. Businesses of all sizes frequently experience a return of roughly $38 for every dollar spent on a marketing campaign when it comes to email marketing ROI.
Your emails can greatly increase sales and increase the revenue of your business, whether you use them to announce a new product or service to your audience or to alert them to a special promotion, like in the email sample below.
4. Personalize with segmentation
Email marketing is a great option if you’re searching for a marketing plan that enables you to focus in on a certain audience .email list segmentation, in particular, enables you to “filter” your email list based on a variety of criteria before sending out personalised messages to each component of your list.
For instance, segmentation might be used to connect with potential clients in a certain region. You can market to customers who have expressed interest in a certain good or service by using email segmentation.
There are countless options here, and your audience will be more likely to buy from you if you send them messages that are relevant to them.
5. Own your list
Many business owners are unaware of this advantage of email marketing, but you essentially control your company’s email list.
It is something grown organically over time and is independent of computer algorithms. Other types of marketing, including paid social media ads and marketing on other platforms, where individuals only see your message in accordance with the platform’s algorithm, cannot be claimed to be the same (which is out of your control).
You eventually have complete control over what your subscribers see when you use an email marketing list. Additionally, email marketing enables you to reach a global audience because there are more than four billion email users; email marketing may have the greatest reach of all marketing strategies. That’s a crucial distinction that really distinguishes email marketing.
6. Gather valuable insights
When it comes to gaining audience insights and feedback, having an email list is equally beneficial. You can conduct surveys on your goods and services using your email list, such as the one below.
Email marketing has the virtue of allowing for feedback.
Image from Really Good Emails
Additionally, you may generate reports and assessments on the effectiveness of each marketing campaign using your email service provider. Examine the click-through and conversion rates that each campaign attained, as well as the campaign’s return on investment.
Split testing, which is sending two separate emails and assessing how each one performed, is another technique that many marketers employ. This enables you to acquire crucial information on the message that resonates with a specific target, which may then guide your future marketing choices.
7. Drive website traffic
Increasing website traffic is one of the main advantages of email marketing.
At the conclusion of each email you send, include a clear call to action and a link to your website. In order to drive traffic to your website, you may also use links to blog entries or other pertinent information.
Your sales and conversions may rise if an email directs visitors to your website. an extra benefit? Your position on search engine results pages might improve. Win-win situation.
8. Automate tasks and save time
Most likely, you already have plenty on your plate. One-off emails might take time to write and send.
Automation therefore ranks highly among the advantages of email marketing. And this is when paying for an email service provider can truly pay off.
You may automate parts of your marketing tasks specifically by using an email marketing software. Plan the optimal day and time to send your emails after writing them in advance.
Alternatively, automate the creation of a welcome email (or welcome email campaign) sent to customers who register for a discount.
For instance, the following is the automatic email I got from Magic Spoon moments after entering to win a month’s worth of free cereal:
One advantage of email marketing is automation.
Social proof that people adore this cereal was provided by the testimonials in the welcome email. They allayed my concerns about paying a little extra on cereal that was healthy.
I did, in fact, purchase the cereal.
9. Encourage spreading the word
Email marketing is particularly distinctive in that it makes it simple for others to spread your message. This can easily and swiftly increase the potential market reach of your brand.
Take into account, for instance, that you send an email emphasising a particular promotion or momentary discount. Many people on your email list distribute the message to friends and relatives so they can benefit from the sale. From there, you pick up a few new clients (and perhaps some email subscribers as well!).
Asking them to forward the email to others who might find it useful is not harmful. In fact, we promote sharing in each and every blog newsletter we publish.
This is just another illustration of the value of email marketing for disseminating information and raising brand awareness.
10. See instant results
Is there a better feeling than receiving immediate gratification?
One of the few marketing channels where you can immediately see results is email marketing.
Subscribers can start making purchases as soon as you send them a marketing email. Other means of marketing (like print marketing) may need you to wait days or even weeks before you can determine the campaign’s success, thus the same cannot always be true in those cases.
Why email marketing? The bottom line
These are only a few of the numerous advantages email marketing offers companies of all sizes. And you don’t need a lot of marketing expertise or experience to take advantage of all these advantages.
Finding the best email marketing platform is essential if you want to simplify your life and automate many of these duties. From then, knowing that your email marketing is handled allows you to spend more time expanding and managing your firm.
